As you likely already know, we're in the middle of National Tire Safety Week (May 24th-30th). Cooper Tires is a big supporter of tire safety and have their own campaign "Know B4 U Go" to remind drivers of the importance of tire maintenance.  The video below features Arie Luyendyk, Jr., a popular race car driver who currently competes in TORC racing on Cooper tires.  The video shows you how easy it is to check tread, tire pressure, and evaluate the condition of your tires before you hit the road [...more]

This week, June 2nd - 8th, is National Tire Safety Week.  Every year the National Highway Traffic Safety Administration (NHTSA) encourages motorists to check their tires and educate themselves about tire safety. The importance of being "TireWise" is more critical than you might think. Over 10,000 tire-related crashes occur in the US every year and nearly 200 people die as a result.  Aside from the "life and death" stakes, Americans add almost 3 billion (yes, billion) miles to their tires each y [...more]

According to an article from motorage.com, it’s that time of year again, for the Rubber Manufacturer’s Association’s National Tire Safety Week. Many major tire companies are very active in the association’s events including National Tire Safety Week. Some are Goodyear, Michelin and Pirelli. The National Tire Safety Week is now in its eighth year. And this year their campaign slogan is “Be Tire Smart, play your PART.”  The campaign is designed to help drivers do the simple maintenance that is n [...more]