Rims have a cult-like following from the most passionate of car lovers. They come in a variety different styles, sizes and brands, and can bring an instant update to the look and feel of any vehicle. Wheel coverings are an easy way to customize a ride and set it apart from all the other Escalades or beemers on the road. Shiny, flashy, subtle, or spectacular -- rims reveal a driver's connection to his or her car.   Whether they're eye-catching or an eye sore, it's guaranteed that there is a dedicated following for the most extravagant car rims. A great way to jump on board the rim wagon without blowing the budget is to find wheel and tire packages that offer a discount. What better way to show off a sleek, new set of rims than with matching tires?